B.F.A.
Fashion Institute of Technology

SR. DESIGNERGraphic, Packaging& Accessory

Owen handbag design

ACCESSORIES PACKAGING BRANDING DIGITAL DESIGN

From concept to production, I turn ideas into distinctive products, packaging, and brand experiences.

  • Accessory & Handbag Design

    Bring a handbag or accessory concept to life with the details your factory needs to make it. For luxury and mass-market retail, I develop silhouettes, select materials and colors, and refine hardware. CADs, technical drawings, and factory-ready specifications give vendors a clear plan to follow through production.

  • Packaging Design

    Give shoppers a reason to pick up the product and make it easy to see what they’re buying. For beauty, fashion, accessories, and lifestyle brands, I develop packaging that communicates clearly on the shelf and stays consistent across a product line. From structural concepts and dielines to labels, PDQ displays, and print-ready artwork, I work with vendors on materials and finishes to carry the design into production.

  • BRANDING, GRAPHIC & DIGITAL DESIGN

    Help customers recognize your brand wherever they find you, from a retail display to your online store. I build visual identities and carry them through logos, catalogs, line sheets, retail graphics, and websites and storefronts built with Shopify and WordPress. AI-assisted research and visual exploration give you more directions to compare before choosing what to develop.

  • Textile & Print Design

    Give a collection its own visual signature with original prints, repeat patterns, and illustrations. For apparel, handbags, accessories, and lifestyle products, I develop colorways and refine scale and placement so the artwork feels at home on the finished piece.

A little about me

About Ivette

I am a multidisciplinary designer with hands-on experience in accessories, handbags, graphic design, textiles, web design, and packaging. I began my career designing graphics, packaging, and websites for beauty brands, then expanded into accessory and handbag development.

That combination gives me a strong visual point of view and a practical understanding of what it takes to bring a product to retail.

Products I’ve designed have been sold at Macy’s, Kohl’s, Target, Walmart, Costco, Sam’s Club, T.J. Maxx, Marshalls, HomeGoods, Burlington, Bealls, Gap, PetSmart, Petco, Steve Madden, and Nine West, as well as specialty boutiques.

I enjoy taking ideas from the first sketch to the store shelf. My graphic design work spans brand identities, typography, original prints, packaging, and retail displays, as well as e-commerce websites, email campaigns, and motion graphics. I create buyer pitch decks and line sheets that show how a collection comes together and how it can be presented at retail. I also develop handbags and accessories through material and color selection, hardware detailing, CADs, and technical drawings. I prepare artwork and specifications for production and use AI tools to support research, explore creative directions, and develop visuals for early review.

I also work with digital workflow and project management tools such as monday.com to organize projects, coordinate feedback, track deadlines, and keep design and production teams aligned.

EDUCATION

  • B.F.A. Accessory Design, Fashion Institute of Technology (FIT)
  • A.A.S. Communication Design, Cum Laude
  • A.A.S. Advertising Design, Bauder College, Cum Laude

Whether I’m developing a brand or an accessory collection, designing a textile print, creating packaging, or building a visual identity, I consider how the work will serve the brand, connect with customers, and translate into production.

Accessory portfolio

OWEN design portfolio

OWEN

Belt Design design portfolio

BELT DESIGN

Calvin Klein design portfolio

CALVIN KLEIN

Steve Madden design portfolio

STEVE MADDEN

OWEN design portfolio

OWEN

Calvin Klein design portfolio

CALVIN KLEIN

ABS design portfolio

ABS

La Perla design portfolio

LA PERLA

OWEN design portfolio

OWEN

Nine West design portfolio

NINE WEST

Dabney Lee design portfolio

DABNEY LEE

Simply Vera design portfolio

SIMPLY VERA

Packaging portfolio

Ellen Tracy design portfolio

ELLEN TRACY

Dabney Lee design portfolio

DABNEY LEE

Yafa design portfolio

YAFA

Broadway Nails design portfolio

BROADWAY NAILS

English Laundry design portfolio

ENGLISH LAUNDRY

Ellen Tracy design portfolio

ELLEN TRACY

Hugo Boss design portfolio

HUGO BOSS

Yafa design portfolio

YAFA

Lucky Brand design portfolio

LUCKY BRAND

29 Palms design portfolio

29 PALMS

Dabney Lee design portfolio

DABNEY LEE

English Laundry design portfolio

ENGLISH LAUNDRY

GRAPHIC DESIGN portfolio

Flight 23 design portfolio

FLIGHT 23

Pure Attributes design portfolio

PURE ATTRIBUTES

Zoom Light design portfolio

ZOOM LIGHT

Alpha design portfolio

ALPHA

Adorn design portfolio

ADORN

Temple Flower design portfolio

TEMPLE FLOWER

JC Edward design portfolio

JC EDWARD

Orchid design portfolio

ORCHID

Jordan Melo design portfolio

JORDAN MELO

Textile Design portfolio

Floral Repeat design portfolio

FLORAL REPEAT

32 Degrees design portfolio

32 DEGREES

Geometric Print design portfolio

GEOMETRIC PRINT

Shiseido design portfolio

SHISEIDO

Steve Madden design portfolio

STEVE MADDEN

Textile & Home Design design portfolio

TEXTILE & HOME DESIGN

ABS design portfolio

ABS

Dabney Lee design portfolio

DABNEY LEE

ABS design portfolio

ABS

DESIGN THAT GOES FURTHER

YOUR VISION. MY EXPERTISE.
BROUGHT TO LIFE.

Dabney Lee travel pillow assortment and dimensioned Sam’s Club PDQ display

Dabney Lee

PDQ Retail Display

I designed a Sam’s Club display for Dabney Lee travel pillows, mapping the assortment by side and shelf and specifying display dimensions and capacity.

Steve Madden denim boot reference, crossbody concept, and dimensioned front and back drawings

Steve Madden

Footwear to Handbag Design

I translated the denim, buckles, and studs of a Steve Madden boot into a coordinating crossbody bag, shown here with dimensioned front and back technical drawings.

Yafa beauty organizer carton artwork, foil placement, and retail shelf display

Yafa

Beauty Packaging Design

I designed the beauty organizer carton, prepared the dieline artwork, and specified gold foil placement. The store photo shows the finished packaging on shelf.

Floral print development from photograph and ink drawing to seamless repeat and printed clutch concepts

Floral Repeat

Textile & Print Design

I developed a floral screen print from a reference photograph and ink drawing, built a seamless repeat, and applied the final print to clutch concepts.

OWEN geometric leather handbag, technical illustration, and paper mockups

OWEN

Luxury Leather Handbag Design

I developed a geometric leather handbag through CADs, technical sketches, hardware specifications, and paper mockups that tested the frame and silhouette.

Calvin Klein handbag assortment and technical illustration

Calvin Klein

Handbag Design

I developed a coordinated handbag assortment, balancing silhouette, color, materials, and hardware. The board pairs the collection with a technical illustration.

From concept to retail

CREATIVE VISION. PRODUCTION PRECISION. RETAIL READY.