From concept to production, I turn ideas into distinctive products, packaging, and brand experiences.
Bring a handbag or accessory concept to life with the details your factory needs to make it. For luxury and mass-market retail, I develop silhouettes, select materials and colors, and refine hardware. CADs, technical drawings, and factory-ready specifications give vendors a clear plan to follow through production.
Give shoppers a reason to pick up the product and make it easy to see what they’re buying. For beauty, fashion, accessories, and lifestyle brands, I develop packaging that communicates clearly on the shelf and stays consistent across a product line. From structural concepts and dielines to labels, PDQ displays, and print-ready artwork, I work with vendors on materials and finishes to carry the design into production.
Help customers recognize your brand wherever they find you, from a retail display to your online store. I build visual identities and carry them through logos, catalogs, line sheets, retail graphics, and websites and storefronts built with Shopify and WordPress. AI-assisted research and visual exploration give you more directions to compare before choosing what to develop.
Give a collection its own visual signature with original prints, repeat patterns, and illustrations. For apparel, handbags, accessories, and lifestyle products, I develop colorways and refine scale and placement so the artwork feels at home on the finished piece.
A little about me
I am a multidisciplinary designer with hands-on experience in accessories, handbags, graphic design, textiles, web design, and packaging. I began my career designing graphics, packaging, and websites for beauty brands, then expanded into accessory and handbag development.
That combination gives me a strong visual point of view and a practical understanding of what it takes to bring a product to retail.
Products I’ve designed have been sold at Macy’s, Kohl’s, Target, Walmart, Costco, Sam’s Club, T.J. Maxx, Marshalls, HomeGoods, Burlington, Bealls, Gap, PetSmart, Petco, Steve Madden, and Nine West, as well as specialty boutiques.
I enjoy taking ideas from the first sketch to the store shelf. My graphic design work spans brand identities, typography, original prints, packaging, and retail displays, as well as e-commerce websites, email campaigns, and motion graphics. I create buyer pitch decks and line sheets that show how a collection comes together and how it can be presented at retail. I also develop handbags and accessories through material and color selection, hardware detailing, CADs, and technical drawings. I prepare artwork and specifications for production and use AI tools to support research, explore creative directions, and develop visuals for early review.
I also work with digital workflow and project management tools such as monday.com to organize projects, coordinate feedback, track deadlines, and keep design and production teams aligned.
EDUCATION
Whether I’m developing a brand or an accessory collection, designing a textile print, creating packaging, or building a visual identity, I consider how the work will serve the brand, connect with customers, and translate into production.
DESIGN THAT GOES FURTHER
From concept to retail